Arial is the default font of Google Slides and Docs. And while most people probably don’t know it by name, the font Gotham has been much used in politics and advertising after its use in branding by the 2008 Obama presidential campaign. Helvetica is familiar from its use by a wide range of brands, including American Apparel and Jeep as well as being used extensively on Apple software.
The playful rounded letters of Comic Sans have been much maligned on the internet, while the spindly lines of Papyrus have been used to great effect in every childhood project about Ancient Egypt. Times New Roman, for example, will be familiar to anyone who used Microsoft Word in the early 2000s. Even if you’re not a graphic design geek, you can probably recognize and name a few of the world’s most famous fonts.
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